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Google specialized search tips11/25/2023 Think of the index like a giant library where a librarian can pull up a book (or a web page) to help you find exactly what you’re looking for at the time. Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business. SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines.
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